ProMark Data & Media Group

ProMark is a database and marketing company specializing in email, mobile and direct mail advertising, as well as database enhancement, direct mail list rentals and custom lead generation. ProMark goes beyond conventional consumer targeting to reach motivated, individual consumers based on their online behavioral habits.

Each custom-tailored email, mobile, direct mail or lead generation campaign is built from an ultra-clean, white-listed, 120-million name, double-opt-in database. It can be easily segmented, creating new and unique, laser-targeted lists to meet each individual client’s needs. Each ProMark list can be targeted using more than 100 distinct data selects (such as interest category, age, gender, geography, preference, etc.) and can be crossed referenced up to 700 different ways.

Of course, the vast majority of consumers now carry their mobile phones with them all day, every day. ProMark is a leading provider of beyond-the-target mobile marketing solutions. Marketers and their brands can reach a targeted audience of 30 million savvy, double-opt-in mobile users who have agreed to receive ProMark’s messages wherever they are.

The ProMark database also contains more than 12 million businesses in key B2B sectors. These can be targeted using more than 18,000 different SIC codes and more than 675 different job titles. And ProMark also creates highly-responsive direct mail lists used by some of the largest national brands, agencies and direct mail houses.

All ProMark data is compiled in-house to help ensure the cleanest, most accurate and most deliverable data in the industry. All campaign procedures are fully compliant with the Federal CAN-SPAM Act, Mobile Marketing Association regulations and ProMark’s own rigorous NCOA and CASS certification processes.

The ProMark MediaBank

Many local media outlets – local broadcast TV and radio stations, newspapers and magazines – are suffering from steep declines in listeners, viewers, readers and, subsequently, advertising revenues. At the same time, local and national brands continue to search for innovative ways to somehow increase the exposure and extend the reach of their advertising on ever-tightening budgets.

The ProMark MediaBank can help media outlets and advertisers meet these challenges with this simple offer – a dollar-for-dollar exchange of ProMark database marketing services (email, mobile and even direct mail outreach) for advertising time or space. Each transaction is “deposited” in the ProMark MediaBank and the database services or advertising assets are available for use by either party, on demand, at any time within a five-year period.

Each participating media outlet can use ProMark database marketing campaigns to reach not only its own audience, but all of ProMark’s opt-in consumers in its entire geographic area. ProMark can target these consumers in any demographic, geographic or socio-economic mix that will best benefit the advertiser. This enables the media outlet to dramatically increase the reach and effectiveness of the advertiser’s message. And this extended and precisely targeted capability can be a strong incentive for advertisers to increase overall spending with participating media outlets.

groupmolinari can use the advertising assets deposited in the ProMark MediaBank to promote media-driven start-up companies, as well as small brands that are struggling to afford the paid media exposure necessary to build awareness and sales. In this way, groupmolinari and its affiliated companies can invest advertising assets in a company in return for partial ownership and/or a profit-sharing relationship.

groupmolinari can also deposit advertising assets from its own media channels (such as TradersNation and BusinessTalk Radio) and other future entertainment investments in exchange for ProMark database marketing services as reach extenders for program advertisers.

And as ProMark contracts for advertising pages in leading business, investment and financial publications in exchange for audience-building database marketing services, groupmolinari can use these pages to help promote its various investment properties and opportunities.