Kahzam, Inc.
Kahzam delivers a fully-integrated, customizable, multimedia-driven Internet search/portal platform. But rather than competing directly with well-established, well-funded industry behemoths like Google, Yahoo, MSN, Microsoft’s Bing and AOL, Kahzam specifically targets the vast and virtually untapped Association and Affinity Group marketplace.
How vast and powerful is this market? The members of one, single Association, the Medical Group Management Association, are directly responsible for the purchase of more than $135 billion in related products and services each year. And there are nearly 1.8 million Associations and other membership-driven organizations in America alone.
Kahzam offers these organizations a “white-label” search/portal with features, functions, content and messages that can be customized to the needs of individual Associations and their members. Kahzam also offers each organization a share of the advertising and e-commerce revenues generated by their site. This helps the Association better serve its members, grow and maintain its member base and realize a new and important source of “non-dues” income.
In return, Kahzam rapidly achieves significant share of the search/portal market and aggregates a large, “captive” and loyal user base. This audience is already highly and precisely segmented and easily targetable by marketers seeking to connect with the individual members in each segment. As a result, Kahzam can offer general consumer and niche marketers unprecedented advertising, sponsorship and e-commerce opportunities.
groupmolinari is the founder and principal shareholder of Kahzam, Inc., and is heavily involved in its day-to-day development, management and operations.